Michelle Smith

Role
VP, Product Management, Ad Technology and Monetization at The Arena Group
Location
Chester Springs, PA, US
LinkedIn followers
500 followers

About Michelle Smith

Strong collaborator with over fifteen years of product leadership experience, who fosters…

Experience

  1. VP, Product Management, Ad Technology and Monetization

    The Arena Group

    Present

Education

  • California State University, Bakersfield

    BA, Psychology, Minor in Statistics

Skills

  • Online Advertising
  • Presentation Development
  • Ad Networks
  • Ad Serving
  • Digital Strategy
  • Search Engine Marketing (Sem)
  • Mobile Marketing
  • E-Commerce
  • Mobile Devices
  • Omniture
  • Analysis
  • Search Engine Optimization (SEO)
  • Behavioral Targeting
  • Product Lifecycle Management
  • Requirements Gathering
  • Mobile Advertising
  • Digital Media
  • Sem
  • Strategic Partnerships
  • Software Documentation
  • Advertising
  • Product Management
  • Rich Media
  • Stakeholder Management
  • Analytics
  • Display Advertising
  • SEO
  • Digital Marketing
  • Web Analytics
  • Integrated Marketing

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Michelle Smith — VP, Product Management, Ad Technology and Monetization at The Arena Group in Chester Springs, PA, US | Unifers