Melisa Erşan
Product + Visual Designer | Parsons Alum
- Role
- Product Designer at Shipolog
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Product Designer
Jun 2024 — Present · NY, US
Shipolog is an AI-driven SaaS startup based in New York.• Spearheading the development of an information architecture and user interface, enhancing workflow efficiency for 20+ small sellers and warehouses and reducing processing time by 50%, informed by user research and competitive analysis to improve usability and customer satisfaction.• Designed interactive prototypes and a scalable design system, ensuring consistency across the platform and facilitating seamless handoff to developers, while also establishing a cross-functional feedback loop.• Collaborated with stakeholders to align product vision with business goals, balancing user needs with technical feasibility, while providing design feedback and guidance to the frontend development team to ensure smooth user interactions.• Developed a comprehensive brand identity, including a modernized logo, high-impact marketing materials, and an optimized company website.
Education
Avanti High School
Sophomore
2013 — 2014
Koç University
Bachelor of Arts - Double Major
2016 — 2021
Parsons School of Design - The New School
Master of Fine Arts - MFA
2022 — 2024
Baruch College
Junior
2019 — 2020
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