Jennifer Allen

Experience

1. Communications Director

   Liquid Logic Llc

   Jan 2007 — Present

   As Communications Director, my role is to implement digital media strategy and manage various teams within our company in to develop powerful online tools that support our marketing plans. Develop and implement new electronic/digital communication means for the brands, with special focus on Internet and social media. Manage online projects tightly within available budget, time and resources constraints Support the marketing team in training and advocating social media tactics and strategies Assist the marketing team in developing methods for use of digital communications media to effectively support all aspects of the marketing plan Collaborate with the marketing team to integrate with other marketing and communication mediums Monitor search-engine optimization strategies to ensure the plan and media relations efforts effectively promote the organization and develop and track appropriate metrics to measure the success of efforts Web and digital media analysis. Keep up-to-date on new and emerging communications technologies and trends and recommend how tools and techniques could be utilized to support communication plan goals and objectives

Education

• Pepperdine University

  Master of Science (MS)

  2001 — 2007

Skills

• Marketing
• Marketing Strategy
• Advertising
• Project Management
• Strategic Planning
• Digital Strategy
• Social Media Marketing
• Online Advertising
• Management
• Team Leadership
• Online Marketing
• Public Relations
• Media Relations
• Communication
• Social Media
• Leadership
• Social Networking