Jennifer L.
- Role
- Senior Marketing Manager, Sponsorship Operations at WebMD
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Jennifer L.
Analytical, collaborative, and innovative senior leader with 15+ years of experience…
Experience
Senior Marketing Manager, Sponsorship Operations
May 2022 — Present
Oversee and represent the marketing team in the operationalization and implementation of new technology, marketing channels, and product pilots - Synthesize and analyze data for new and existing products, marketing channels, and marketing technology to solve business problems - Identify key areas of operational efficiency across multiple functions including marketing engagement, campaign development, ad operations, business intelligence, quality assurance, web development, and integrated marketing channels from acquisition companies and affiliates - including email, onsite, app, paid, and earned media - Planning and directing strategic and operational projects across Medscape and affiliate brands - Develop marketing plans by determining marketing channels, channel mix, and cadence as a best practices guide for our team of marketing managers to ensure optimal program performance
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