Michael Shirey
Product Management is about creating trusted value, not just solving problems. I connect customer insight with business goals to deliver meaningful impact and inspire confidence in what comes next.
- Role
- Director of Digital Strategy at Lab-Aids
- Location
- Powell, OH, US
- LinkedIn followers
- 500 followers
About Michael Shirey
Seasoned EdTech product leader with substantial experience driving digital learning programs that deliver adoption, revenue, and measurable outcomes. Expert at using customer insights and data to scale portfolios, lead high-performing teams, and deliver innovative solutions to real problems, including AI-powered personalization and enduring platform architectures across global education organizations.* Scaled flagship product lines: Directed a $25M+ portfolio of 15 programs, including 9 new developments and 6 legacy products, driving Reveal Math to 150% market share growth in FY23 and aligning product strategy across national and state-specific markets.* Delivered AI-powered innovation: Led a $4.6M adaptive assessment initiative, improving learner performance by 20% and growing sales by 150%.* Expanded market opportunities: Launched new revenue streams, including a training certificate program and special student pricing for CFA Institute, generating $2M in additional revenue.* Built enduring platforms: Spearheaded the company’s first MathML-based digital assessment platform, creating a 20-year foundational tool that became the most-used learning site.* Transformed operations at scale: Redesigned support and analytics systems, increasing call efficiency by 500% and providing faster data for decision-making.* Fostered high-performing teams: Mentored cross-functional teams, building a culture of innovation and data-driven decision-making.
Experience
Director of Digital Strategy
Nov 2025 — Present · Ronkonkoma, NY, US
Lead the development and management of our digital experiences, ensuring our curriculum products deliver meaningful value to teachers and students. Oversee the integration of key technologies and guide both front-end and back-end development work so that our digital solutions are reliable, intuitive, and scalable.Serve as the bridge between curriculum teams, product management, and our technology and platform partners. Collaborate closely across departments to align product goals, prioritize enhancements, and bring innovative educational technology to life. My focus is on seamless coordination, strong vendor partnerships, and delivering digital tools that support effective teaching and learning.
Education
Ohio University
Bachelor of Education - BEd, Secondary Education and Teaching
Skills
- Project Management
- Salesforce.com
- Access
- Proposal Writing
- Software Documentation
- Sdlc
- Social Media
- Digital Product Development
- Team Building
- Management
- Publishing
- Business Process Improvement
- Budgets
- Analysis
- Content Management
- E-Learning
- Program Management
- Academic Publishing
- Content Development
- Staff Development
- Data Analysis
- Vendor Management
- Strategic Planning
- Ms Project
- Product Management
- Change Management
- Process Improvement
- Adobe Acrobat
- Team Leadership
- Software Project Management
- Microsoft Office
- Project Planning
- Strategy
- Visio
- Requirements Analysis
- Quality Assurance
- Training
- Sharepoint
- Business Intelligence
- IT Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.