Shayan Farooqui
Data Analyst @European Tyre Enterprise Limited
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WORK HISTORY
Data Analyst @European Tyre Enterprise Limited
London, GB
Design, develop, and maintain analytical dashboards and reports in Looker, Power BI, and GA4, providing senior stakeholders with clear visibility into performance trends, user behaviour, and conversion metrics. Build and optimize SQL queries in BigQuery and Microsoft Fabric to extract, transform, and analyse large datasets, ensuring high data accuracy and efficient processing. Use Python (pandas, NumPy) to clean, manipulate, and model complex datasets, generating actionable insights that support commercial, operational, and marketing decision making. Support end‑to‑end data workflows across Google Cloud Platform (GCP) and Azure, including data validation, quality checks, and automated processes for pricing, inventory, and analytics updates. Own and manage cloud-based data pipelines across GCP and Azure, including data cleaning, validation, inventory management, and automated pricing and analytics workflows. Maintain and enhance analytical data models within Azure Data Lake, ensuring data structures are optimised for reporting and self‑service analytics. Serve as the primary contact for data and reporting queries, managing ticketing, prioritisation, and resolution of issues related to data quality, dashboards, and analytics tools. Conduct deep‑dive analyses to identify performance drivers, operational inefficiencies, and opportunities for optimisation, contributing to cost‑saving and process‑improvement initiatives.
EDUCATION
University of Hertfordshire
Master of Science - MS, Data Science And Analytics
The Educational Centre
O Level, Computer Science
University of Hertfordshire
Master's Degree, Data Science
Private Candidate
A Level, Computer Science
DHA Suffa University
Bachelor's degree, Computer Science
ABOUT SHAYAN FAROOQUI
MSc in Data Science with practical experience in data modelling, analytics, and systems integration. I specialise in translating complex business requirements into scalable technical solutions, with a strong focus on data infrastructure and performance insights.I’ve led and supported projects involving GCP data pipelines, Google Analytics 4 implementation, and dashboard development in Looker Studio and Power BI. Comfortable collaborating across cross-functional teams, I help deliver clear reporting, enable enhanced conversion tracking, and drive technical improvements in marketing and operations workflows.Passionate about data, smart automation, and building systems that work for both people and performance.
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