Melissa Shaw

Senior Director - Alaska, Hawaii, Idaho, Nevada, New Mexico, Oregon, Texas (San Antonio), Washington @Themis Bar Review

Seattle, WA, US

In my current role, my responsibilities include creating and executing a comprehensive sales plan for my region. This involves conducting a thorough market analysis, determining brand positioning, establishing pricing tactics, and implementing sales strategies to ensure revenue growth. I proactively identify and pursue new business prospects by leveraging effective networking techniques and building strong relationships with potential clients and partners within the legal industry. Furthermore, I establish and manage a high-performing sales team by setting clear objectives, tracking progress, providing guidance, and offering regular feedback to ensure that sales targets were consistently met. Key Accomplishments:• Increased market share by over 30% in new region through successful development of Themis B2B and B2C sales program.• Successfully promoted products using salesforce, publisher, PowerPoint, and zoom to develop innovative regional marketing plan across eleven law school campuses.• Recruited, hired, managed, and trained over 150 student representatives to increase sales and provide exceptional customer service.• Designed, managed, and presented effective programs for law school course offerings and increased bar exam passage rates via partnerships and contract negotiations with academic support professionals, deans, and doctrinal law professors.• Developed and maintained directives with the national team for new LLM Bar Review program, including curriculum design, student tutoring and advising, and national sales team training.

Southwestern University School of Law

J.D.

University of Washington

Bachelor of Arts (BA)