Megan Grubbs
Vice President, Research at rEvolution
- Role
- Vice President, Consulting & Research at rEvolution
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Megan Grubbs
Sports marketing executive with an emphasis in managing consumer marketing and sponsorship activation programs. High proficiency in custom and syndicated research tools, brand analytics and return on investment models. Agency experience, league and team level property experience, sponsorship negotiation, account management and knowledge of sports and network sponsorship inventory assets.
Experience
Vice President, Consulting & Research
Dec 2011 — Present · Charlotte, NC, US
Megan engages with new and existing clients on research and consulting assignments related to -analyzing the effectiveness of sports and entertainment sponsorships. Whether calculating Return on Investment for a brand, leading on-site evaluations and data capture initiatives or determining sponsor satisfaction for a rights holder, Megan analyzes how sponsorships and processes can be fine-tuned to create the most effective marketing vehicle possible. • Understanding the new age of digital sponsorship assets, Megan leads the digital listening and measurement practice in order to determine effectiveness of integrating digital assets into the greater sponsorship activation plan.• Delivering rEvolution’s standard of excellence on the Scope of Work for each client, Megan handles the entire client engagement process from proposal writing, to survey design, questionnaire design and report writing.
Education
Wheaton College
B.A, Business / Economics
2001 — 2004
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