Dawn Anderson
Managing Director @Bertey
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WORK HISTORY
Managing Director @Bertey
Manchester, GB
Helping exciting and innovative brands increase reach, conversion and engagement through organic search. Almost two decades of experience in achieving huge success for companies both large and medium sized via \'SEO\' and content strategies designed to meet target marketing organic searcher\'s information needs. Pulling the right organic searchers toward our clients
EDUCATION
Squared Online
Digital marketing
The Institute of Direct and Digital Marketing
Post Graduate Diploma Digital Marketing (Pg Dip Dig Marketing), Digital Marketing
The Institute of Direct and Digital Marketing
Post Graduate Diploma (Pg Dip), Digital Marketing
The Manchester Metropolitan University
Master of Science (MSc), Digital Marketing
University of Wolverhampton
Master of Science - MS, Computer Science and Data Science
The Institute of Direct and Digital Marketing
Post Graduate Diploma Digital Marketing (with B2B), Digital Communication and Media/Multimedia
SKILLS
ABOUT DAWN ANDERSON
For nearly 20 years, I have focused on one core objective: helping some of the world’s largest brands achieve sustainable, measurable growth through data-led SEO and digital strategies.My work sits at the intersection of technical precision, content innovation, and creative strategy. I partner with enterprise-level organisations to solve complex search challenges, driving high-volume traffic and revenue in highly competitive markets - from Finance and Travel to Retail and Telecoms.The Academic Edge: Bridging Marketing & Data ScienceI believe the best strategies are backed by rigorous data. My approach is grounded in a unique blend of academic theory and practical application:Pg Dip, MSc in Digital Strategy: Providing framework for high-level business growth.MSc in Computer Science & Data Science (Currently Studying): Deepening technical capabilities to leverage data, ML and AI in search marketing.Strategic OfferingsI specialise in heavy lifting for enterprise growth, offering flexible engagement models to suit business needs:Fractional Head of SEO / SEO Director: I provide brands with immediate, high-level strategic leadership without full-time executive overhead, allowing companies to access 20 years of expertise to steer in-house teams, bridge recruitment gaps, or turnaround stalling performance with agility and speed.Technical SEO & Audits: Diagnosing and fixing complex infrastructure issues hindering performance.Content Strategy: Developing authoritative, audience-focused content frameworks aligned with search intent to drive conversions.Data-Led Growth: Using data science to uncover opportunities competitors miss.Migrations: Managing high-stakes site moves without traffic loss.Industry AuthorityBeyond consulting, I am committed to advancing the industry. I lecture on Search and Digital Marketing at Manchester Metropolitan University and speak at the world\'s most prestigious search conferences, MozCon, SMX Advanced, SMX, PubCon, Brighton SEO, State of Search.I act as a judge for Global, MENA, APAC, UK, EU, and US Search Awards, keeping me at the pulse of global innovation.Trusted by Global BrandsI have had the privilege of driving results for industry leaders:Retail & Fashion: Matalan, Flannels, De’Longhi, Kenwood, Braun.Sports & Gaming: Sporting Index, bet365Travel & Hospitality: Skyscanner, Radisson Hotels, Travelworld.FMCG: GSK, Bruichladdich, The Botanist.SaaS, Finance & Services: Talk Talk, Swinton Insurance, FPI, Planday (Xero Group), IPF, Cloudcall.I help brands make search their most powerful growth engine.
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