Martin Schmerschneider
Manager Brand Marketing Communication & Partnerships @BURGER KING Deutschland GmbH
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WORK HISTORY
Manager Brand Marketing Communication & Partnerships @BURGER KING Deutschland GmbH
Hannover, DE
Responsible for brand and product marketing initiatives within my category at Burger King Germany.My role focuses on shaping the product and promotion strategy by translating consumer insights and performance data into a structured product calendar and commercially relevant campaigns.Key responsibilities include:• Planning the product and promotion calendar for my categories• Translating consumer insights and analytics into product and campaign concepts• Coordinating cross-functional teams across marketing, analytics, supply chain and operations• Ensuring successful go-to-market execution across the national restaurant network of 760+ stores• Collaborating with key partners such as Coca-Cola on joint activations
EDUCATION
Fachhochschule Westküste
Bachelor of Arts - BA, International Tourism Management
ABOUT MARTIN SCHMERSCHNEIDER
Strategic marketing professional with a focus on brand and product strategy in the FMCG and QSR industry.At Burger King Germany, I shape the product and promotion strategy within my categories. My role focuses on translating consumer insights and performance data into the product calendar and ensuring successful go-to-market execution across our restaurant network.This includes developing product concepts, aligning marketing, analytics, supply chain and operations, and ensuring that new products can be successfully launched in the market.I also collaborate with key partners such as Coca-Cola on joint activations and marketing initiatives.Key focus areas:• Brand & Product Strategy• Consumer Marketing• Product & Promotion Portfolio Planning• FMCG & QSR Marketing
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