Matthew Schafman

About Matthew Schafman

Providing innovation and creativity, with over 20 years of design and development experience. A trusted partner that provides strategic and tactical advice using UX principles and methodologies to make business success stories a reality. Worked on projects as a Lead UX consultant for companies: Cox Automotive, Outsell Dealership Software, Sunstate Equipment, Isagenix, Food Services of America, American Cancer Society, GBM Homebrokers, Whole Foods, Honeywell, Microsoft Consulting Services, Experian, Mercer Advisors, Xerox/ACS, Sony and PAR Springer Miller. Goals are to increase the UX community in the greater Phoenix Area by coordinating UX centric Meet Ups, Groups Discussion and liaison to surrounding Universities.

Experience

1. Business Sales and Product Delivery Leader Strategic Growth

   IBM

   Jan 2026 — Present · Phoenix, AZ, US

   I am a senior leader in the Consulting organization at IBM, driving strategic growth and delivery excellence for priority clients across industries. My approach is rooted in design thinking–led discovery, helping organizations clearly define the right problems before investing in technology and delivery.As part of Strategic Growth Initiatives, I support IBM’s most critical sectors and big-bet clients, partnering with executive stakeholders to align strategy, experience, and execution. I lead engagements from early discovery and opportunity shaping through delivery, ensuring solutions are grounded in real user needs and tied to measurable business value.I specialize in solutions across cloud, data, AI, and modern workplace platforms, delivered through a product and experience-driven lens. By applying design thinking, service design, and product strategy alongside enterprise delivery discipline, I help clients move from ambiguity to action with confidence.How I work• Lead design thinking–driven discovery to frame complex problems and define value• Shape deals and delivery plans around user needs, workflows, and adoption drivers• Translate insights into scalable, Microsoft-enabled solutions that perform in practice• Guide cross-functional teams across strategy, design, data, AI, and engineering• Balance growth, delivery quality, and long-term client trustFocus areas• Strategic accounts and transformation initiatives• Design thinking, service design, and product strategy• Microsoft cloud, data, AI, and enterprise platforms• Sales-to-delivery continuity and value realization

Education

• University of Massachusetts Dartmouth

  BFA, Electronic Imaging/Digital Photography

  1996 — 1999

• Sin Moo Hapkido

  5th GUP Orange Belt

  2020

• Harlem High School

  Fine/Studio Arts, General

  1992

• Martial Arts Academy of Tang Soo Do AZ

  World Tang Soo Do Association, Tang Soo Do

  2018

Skills

• Visual Design
• Html
• Consulting
• Web Design
• User Interface Design
• User Scenarios
• Cascading Style Sheets (Css)
• Accessibility
• Html5
• Mobile Interaction Design
• Interaction Design
• Html 5
• Customer Journey Mapping
• Usability
• Persona
• User Experience
• Requirements Gathering
• Css
• Web Applications
• UX Mentorship
• Information Architecture
• Agile Methodologies
• User Interface
• User Research
• Usability Testing