Astrid R.
Senior Research Analyst, Insights & Strategy @Wavemaker
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WORK HISTORY
Senior Research Analyst, Insights & Strategy @Wavemaker
Toronto, ON, CA
Executed key tasks within global custom research studies, including vendor coordination, survey design, and data reporting.• Identified and developed an innovative media strategy for a previously overlooked audience segment, leading to a client presentation at a global meeting.• Contributed the development of a thought leadership initiative on Retail Purchase Journey at Wavemaker Canada.
EDUCATION
University of Westminster
BA, Fashion Merchandise Management
George Brown College Continuing Education
Digital Analytics, Data Visualization, Social Media Analytics, Web Analytics, Marketing
Ryerson University
Fashion Communication - Exchange Program
SKILLS
ABOUT ASTRID R.
Passionate about making a difference and helping businesses to grow through research, data analysis, strategy, and innovation.With extensive experience in market research, I have built a strong foundation in research methodologies, analysis, and storytelling. Excel at uncovering insights that inform impactful decision-making, specializing in designing and implementing research projects to meet specific objectives and ensuring the collection of high-quality data. Driven by curiosity and continuously updating knowledge on industry trends and actively seeking out new tools and techniques to stay at the forefront of this evolving field.
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