Anna Clark

About Anna Clark

At Flying Fish, we believe exhibitions can do more than entertain or inform. They can create connections, spark dialogue, and build bridges between museums and the communities they serve.As Head of Marketing, I lead a team dedicated to amplifying that vision. My work centers on crafting strategies that promote our touring exhibitions and services and reinforce our ethos of \"For Museums. By Museums\". This means championing museum voices, prioritizing authentic storytelling, and ensuring our campaigns reflect the values and missions of the institutions we partner with.Day-to-day, I collaborate across departments — from Projects to Operations to partnerships — to bring each exhibition to life. From developing marketing plans and audience engagement strategies to guiding brand positioning and partner communications, my role is about more than generating buzz. It’s about aligning every touchpoint with a shared purpose: making exhibitions accessible, meaningful, and transformative for audiences around the world.I’m driven by the belief that exhibitions and cultural content are powerful vehicles for change — and that with the right strategy, we can help museums not just reach visitors, but truly move them.

Experience

1. Director of Sales & Marketing

   Flying Fish

   Nov 2025 — Present · Jackson, MI, US

   As Director of Sales & Marketing at Flying Fish, I help steer the company’s strategic and public direction. I lead our sales strategy, marketing frameworks, brand voice, and public presence, making sure that what we put into the world feels clear, compelling, and true to who we are.My work spans exhibition sales, marketing, and partnerships: setting and refining strategy for our exhibitions and services, shaping how we talk about our work, and guiding the development of campaign concepts. I provide oversight and direction on key external-facing materials and initiatives, from major client proposals to thought leadership and press opportunities.

Education

• Western Michigan University

  Bachelor of Arts (B.A.), Communication and Media Studies

• DePaul University

  Bachelor of Arts (B.A.), History of Art and Architecture

  2009 — 2012

• Western Michigan University

  Communication and Media Studies