Amanda Buchanan
Experience Strategist Senior Manager Ux @TD
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WORK HISTORY
Experience Strategist Senior Manager Ux @TD
CA
Enterprise experience strategy for conversational AI / Chatbot / Live Agent chat, personal financial management (PFM) product design, data insights and visualization, ATM experience and accessibility design, mobile app strategy and product design, responsive site UX design, complex digital tool design, complex application design, optimization testing, design research, North Star Vision discoveries, enterprise experience oversight, cross functional patents granted for digital design and accessibility
EDUCATION
University of Toronto
Bachelor of Applied Science, Industrial Engineering: Human Factors & Cognitive Design
SKILLS
ABOUT AMANDA BUCHANAN
I’m an accomplished UX leader with 20 years of experience turning customer insight into meaningful, business-driving strategy and design. My work centres on one simple belief: when you make the experience better for people, everyone wins.Throughout my career, I’ve led strategy, research, and design to uncover unmet needs, craft North Star visions, and bring great ideas to life from concept to prototype to launch. My expertise spans digital strategy, UX design, and experience planning, but my approach applies to any customer journey in any channel: understand the “why,” define the “what,” and design the “how.”I’m also a collaborative leader who builds bridges between design and business / technology, empowering all teams to deliver impactful, human-centered solutions.Outside of work, I’m an inventor (10 patents and counting!) and a devoted music fan! You’ll often find me clapping along at a live show.Specialties: UX leadership, strategic design thinking, digital strategy, experience planning, service design, research, accessibility, stakeholder engagement, team building, and storytelling.
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