Mario Saldana
Paid Media Lead | Strategy & Growth | Paid Social Ads Enthusiast (Meta, TikTok, LinkedIn, Pinterest) | 6 Years In Digital
- Role
- Paid Social Lead at Digital Marketing Group
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Mario Saldana
I take pride in my work and enjoy learning and connecting with other professionals in this incredible field! I am a calm, proactive, and Data-Driven Digital Analytics Expert & Leader, I have 5+ years of experience driving user acquisition and growth through strategic Paid Advertising Campaigns. Expertise in Omni-Channel Strategy and Approach, Ad Operations Supervisor, Overseeing a TEAM of Analysts, Campaign Execution, Optimization strategy, deep analysis, and data storytelling. I have strong knowledge on executing in platforms via Paid Social, PPC, Programmatic, as well as Creative Analysis. I have a proven track record of scaling campaigns and growing brands.> Marketing professional with a Bachelor of Science (B.S.) focused in Economics from University of Oregon.
Experience
Paid Social Lead
Jan 2023 — Present · Beaverton, OR, US
Supervise Paid Social Pod with high level social strategy, leverage social across platforms, and integrate social media into a multi-channel marketing strategy, liaising with other channels as needed- Own and manage the activation strategy and daily optimization tasks- Ensure campaign delivery, performance, and advertiser goals are fulfilled as scheduled- Plan and manage allocated campaigns and implement new initiatives that exceed client KPIs- Contribute to business development and new business pitches when required- Build strong relationships across Account Executive team and with client - Participate in meetings/client reporting calls and assist with meeting preparation as needed
Education
University of Oregon
Bachelor of Science (B.S.), Economics
2012 — 2017
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