Mary Sadeghy

About Mary Sadeghy

Strategic, senior executive with a successful track record in Fortune 100 companies, nonprofits and entrepreneurial organizations. A transformational leader who excels at marketing and communications strategy, brand positioning and strategic alliances. Exemplary at creating a strategic road map and creative ideas to drive business objectives and revenue streams. Recognized as a collaborative colleague who is able to inspire and lead direct reports and cross-functional teams through authenticity, fairness and humor. A lifelong learner who excels at big picture thinking rooted in practical applications, operations and measurable results. Relied upon as a resourceful, trustworthy contributor and decision-maker across hierarchical lines - from CEO to line staff.

Experience

1. Senior Vice President Strategy & Account Management

   Variety

   Nov 2024 — Present · Los Angeles, CA, US

Education

• NYU Stern School of Business

  MBA, Finance, General

  2002 — 2004

• Boston University

  Bachelor of Science, Communication

  1983 — 1987

• The London School of Economics and Political Science (LSE)

  Master of Business Administration (MBA), Political Economy

  2002 — 2004

Skills

• Competitive Analysis
• Start-Ups
• Positioning
• Social Media Marketing
• Brand Development
• Product Marketing
• Social Networking
• Market Planning
• Media Planning
• Sem
• Marketing Communications
• Event Planning
• Leadership
• Online Advertising
• Corporate Communications
• Non-Profit Marketing
• Digital Marketing
• Management
• Marketing Management
• Sales
• Email Marketing
• Market Research
• Online Marketing
• Web Analytics
• Integrated Marketing
• Product Management
• Sponsorship
• Web Marketing
• Marketing
• Retail
• Direct Marketing
• Cause Marketing
• Retail Marketing
• Analytics
• Public Relations
• Social Media
• Lead Generation
• Digital Media
• Strategic Planning
• Entrepreneurship