Kumaresan Mathiyazhagan

About Kumaresan Mathiyazhagan

Marketing, Sales, and Operations Manager | Realiti.ioAt Realiti.io, I combine strategic thinking, creative problem-solving, and leadership to drive business growth. I specialize in optimizing sales processes, enhancing marketing efforts, and streamlining operations to help scale the business. I manage, categorize, and optimize product catalogs to improve customer trust and increase sales, utilizing my passion for data accuracy and product organization.Digital Marketing Specialist | SporfyIn my previous role as a Digital Marketing Specialist at Sporfy, I implemented successful digital campaigns across channels like Facebook ads, SEO, email marketing, and content writing. I led high-performing teams, driving brand visibility, online growth, and maximizing ROI. My expertise in catalog management and data analysis contributed to enhancing the customer experience.Project and Marketing Professional | BrandMonk ConsultingI was responsible for launching multiple franchise outlets, setting up stores based on franchise models, and coordinating marketing strategies for successful launches. My work at BrandMonk involved both strategic planning and hands-on execution for franchise expansion.Marketing Manager | Feast PizzaAs a Marketing Manager at Feast Pizza, I developed a lean franchise model and led the brand\'s digital presence. I utilized social media platforms like Facebook and Instagram to build brand recognition and attract customers, successfully launching and establishing Feast Pizza in the market.Educational BackgroundMBA in Marketing from Sri Krishna College of Engineering and Technology.B.E. in Mechanical Engineering from Sriguru Institute of Technology.Certification in Digital Marketing from HubSpot Academy.

Experience

1. Digital Marketing and Operation Specialist

   Salesqualifyd

   Jan 2024 — Present · Coimbatore, IN

   As a Digital marketing and operation specialist- Launched and managed a YouTube channel, boosting content visibility- Streamlined sales processes and improved conversion rates from 10% to 20%- Conducted market research on CRM software, optimizing CRM implementation- Led content creation, shooting, editing, and social media distribution- Increased brand visibility by 50% through WhatsApp and email marketing- Resolved client inquiries, enhancing customer satisfaction and retention- Organized workshops that improved sales team performance- Specialized in on-page SEO, keyword research, Google Tag Manager (GTM), and GA4 analytics.

Education

• HubSpot Academy

  Digital marketing , Digital marketing

• Sri Krishna College of Engineering and Technology

  MBA - Master of Business Administration, Marketing/Marketing Management, General

  2017 — 2019

• Sriguru Institute Of Technology

  B.E.Mechanical Engineering, Mechanical Engineering

  2013 — 2017