Mrunal Narola

Sales and Marketing - Director @IHG Hotels & Resorts

Lucknow, IN

This is a senior leadership role responsible for driving revenue growth and leading the team, developing and executing marketing strategies to drive brand awareness and customer engagement.• Develop and execute sales strategies to drive revenue growth, expand market share, and increase customer engagement.• Lead, manage, and motivate the sales team to achieve sales targets, providing coaching, training, and development opportunities.• Monitor and analyse sales performance metrics, identifying areas for improvement and implementing corrective actions.• Establish and communicate sales goals, objectives, and key performance indicators (KPIs) to the sales team.• Budgeting & Forecasting: Manage sales budgets, forecasts, and financial performance, ensuring alignment with organizational objectives and ensuring effective allocation and ROI.• Develop and execute revenue strategies to maximize yield and drive revenue growth.• Pricing & Yield Management: Analyse market trends, competitor activity, and customer behaviour to optimize pricing and inventory.• Lead revenue forecasting efforts, providing accurate and timely projections to inform business decisions.• Build and maintain strong relationships with key clients, travel agents and partners of distribution channels (OTAs, GDS, etc.), negotiating contracts and optimizing performance to drive revenue and loyalty.• Oversee brand development, positioning, and consistency across all channels.• Digital Marketing: Develop and implement digital marketing strategies (SEO, PPC, social media, etc.). Oversee development of marketing content.• Industry Representation: Represent the organization at industry events, conferences, and trade shows to promote the brand and build relationships, industry trends, technologies, and best practices to continuously improve marketing efforts.• Prepare and present sales reports, analysis, and insights to senior leadership and managing all stakeholders