Mrugesh Soni
Digital Analytics Consultant | Adobe Analytics, Customer Journey Analytics, Real-Time CDP , Adobe Target | Architecting Data-Driven Experiences | 14+ Yrs | Team Leadership | Adobe Certified MSA
- Role
- Analytics Advisory Manager for Dmp and Cdp (Customer Data Platform) at Accenture
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Mrugesh Soni
I\'m a digital analytics and personalization strategist with over 14 years of experience turning data into high-performing customer journeys. Certified as an Adobe Multi-Solution Architect, I specialize in Adobe Target, Customer Journey Analytics (CJA), Real-Time CDP, and Audience Manager—helping Fortune 500 companies across Loyalty, eCommerce, Banking, and Travel unlock actionable insights and activate meaningful personalization at scale.I lead cross-functional teams to- Design tagging strategies that power scalable measurement- Drive loyalty and reactivation through data-led segmentation- Implement first-party data pipelines across CDPs, CRMs, and DSPs- Guide the end-to-end implementation of Adobe Experience Cloud solutionsWhether orchestrating test-and-learn experiments in Adobe Target, designing audience strategies in Real-Time CDP, or shaping business intelligence across journeys with CJA, I thrive at the intersection of data, experience, and impact.
Experience
Analytics Advisory Manager for Dmp and Cdp (Customer Data Platform)
Mar 2020 — Present · Mumbai, IN
Customer Journey Analytics: Guided the implementation of Adobe Customer Journey Analytics, ensuring data accuracy for end-to-end visibility of customer journeys.DMP Orchestration for Loyalty Program: Integrated CRM, POS, web analytics, and DSPs, activating audiences and boosting member retention.Audience Strategy: Partnered with clients to craft 1st-party segments, optimizing ARPU, member retention, and app engagement.
Education
The Maharaja Sayajirao University of Baroda
Master of Science (MSc), Statistics
2008 — 2010
Skills
- Lead Scoring Analysis
- Web Analytics
- Google Adwords
- Statistical Modeling
- Time Series Analysis
- Adobe Site Catalyst
- Sql
- Analytics
- Churn Analysis
- Google Analytics
- Demand Forecasting
- Data Mining
- Marketing Research
- Project Management
- Online Marketing
- Business Intelligence
- Data Analysis
- Market Research
- Sas
- Spss
- Revenue Forecasting
- R
- Logistic Regression
- Predictive Analytics
- Business Analytics
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