Tyler White
Senior Product Designer @CapIntel
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Designer @CapIntel
Montreal, QC, CA
Improved advisor activation by clarifying the path to first value, reducing onboarding friction, and making core workflows easier to understand and complete- Partnered with Product and Engineering to define the analytics and instrumentation needed to measure activation, adoption, and usage patterns across the platform- Reduced workflow complexity by simplifying decision points and surfacing essential information earlier, resulting in fewer dead ends during testing and smoother adoption readiness- Created reusable design patterns and UX frameworks that accelerated delivery timelines and enabled cross-functional teams to ship with more consistency and less churn- Shifted design conversations away from personal preference and UI aesthetics toward measurable business outcomes, influencing roadmap prioritization based on user behavior and enterprise value- Led strategic design initiatives focused on ensuring new features are positioned for adoption at launch, rather than retrofitted after release.
EDUCATION
Collège LaSalle, Montréal
College Diploma, 2D & 3D Animation
Memorisely
Bootcamp, Memorisely UX Research Bootcamp, UX Research
Herzing College
Executive MBA, Graphic Design for the Web, Web Design
SKILLS
ABOUT TYLER WHITE
Most designers are told growth is a marketing problem.It isn’t.It’s a product decision problem.I help designers and product teams understand why their work gets ignored, why features don’t get adopted, and why “good design” still fails to move the business.I’ve spent 15 years inside complex B2B SaaS products fixing the gap between shipping features and seeing results. Onboarding that confuses users. Value props no one remembers. Features that look great in decks and collect dust in production.That’s where most products quietly die.Here’s the part most designers aren’t told early enough:Design isn’t the job.It’s the disguise.The real job is shaping decisions.The real job is behavior.The real job is making usage inevitable.I work at the intersection of product, psychology, and revenue, designing systems that move users from curiosity to habit, and habit to retention.If a feature doesn’t get adopted, it’s not a feature. It’s debt.If usage happens once, it isn’t value. It’s noise.If users churn after trying your product, the issue isn’t missing features. It’s missing decisions.I write a weekly newsletter for designers who want their work to carry weight, influence outcomes, and actually move metrics.Join here:
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.