Tim Styles
North America Creative Director, Creative Shop @Meta
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WORK HISTORY
North America Creative Director, Creative Shop @Meta
NY, US
Delivered ‘Big Laughs, Small Screens’ initiative at SXSW; showing brands and comedians how to better land humour on mobileIntroduced Meta\'s first evergreen Creator led Series (Winning a Webby 2022) eBay’s ‘Better Than New’ series showcasing the best use of Creators on platform; helping write Meta\'s ‘Creator PlayBook’ Transformed Gen-Z retail experiences for major NA brands through ‘Rack to Reels’ initiative – leveraging cultural insights and trends to blend ‘social\' creative on mobile with IRL in-store experiencesPioneered the \'LIVE SHOPPING\' experience to drive greater LIVE entertainment and brand revenue through engaging interactive content
ABOUT TIM STYLES
I\'m a Senior Creative Leader with over 20 years of award-winning experience; driving innovation through Creativity, Strategy, Media and Tech across a series of regional and global roles at world-leading Creative agencies and Tech organisations. My collaborative leadership style, with a strong commitment to diversity and inclusion, has helped teams deliver some of their best work (and awards). With experience across traditional, Direct and Digital advertising, it was Precision marketing at BHWG where I learnt the power of personalisation, then onto Proximity, McCann (MRM), LIDA, M&C Saatchi, I founded Triple Two in the Middle East and then was offered a fantastic opportunity to deliver personalisation at scale Globally, focussing on data, Marsci, tech learning and product delivery on creative opportunities at Meta. I thrive in dynamic, fast-paced environments, blending brand insight with consumer behaviour and transformative tech to deliver engaging and entertaining ideas that can transform brands. My innovative creative approach enabled me to partner Facebook with PepsiCo and launch the world’s first Live interactive TV to Facebook Messenger ad break; drew Maurice Saatchi and team to invite ideas for the Conservative Party campaign the year David Cameron won his UK Premiership; I\'m a famously engaging presenter which comes from my stand-up experience – this led me to spearheaded an initiative at Meta called ‘Big Laughs Small Screens’ delivering a keynote to SXSW which unlocked huge potential for Global brands around how to put humour to best use on mobile – observations around playful visual execution formed the comedy playbook which is now being delivered across Instagram Reels, TikToks and beyond. My collaborations have directly led to award-winning work from D & AD, Cannes Lions, Grand Prix, One Show, Andy\'s, Campaign BIG, DMAs, Lynx, Webby, Shorty and Creative Innovation Awards.
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