Jackie Martin

About Jackie Martin

Established creative marketing professional highly experienced in communications, marketing, PR, media relations, licensing, partnerships, event management, community management, influencer marketing, merchandising, art direction, brand management, graphic design, digital media, advertising, and project management.

Experience

1. Director of Marketing

   Gen Con Llc

   Jan 2019 — Present

   As Director of Marketing at Gen Con, my role encompasses managing the company\'s marketing strategies to align with our business goals. I oversee the creation of strategic marketing plans, lead marketing campaigns, and manage budgets to ensure efficient resource use. My responsibilities include supervising a team comprising the Social Media Manager, Marketing Operations Manager, Graphic Designer, among others, promoting a culture of creativity and excellence.Additionally, I handle business operations related to marketing, like contract negotiations, budget oversight, invoice processing, and organizing schedules. I conduct annual summit presentations and spearhead the hiring and training of marketing personnel. I also manage our marketing tools and software to boost our marketing efforts.A significant part of my job involves brand management, directing our brand\'s creative vision to ensure consistent and engaging branding across all platforms. This includes overseeing our digital marketing strategy, managing budgets for content development, digital advertising, and partnerships. I am also in charge of licensing and merchandising, collaborating with merchandise partners, initiating licensee projects, and managing product development and advertising. Furthermore, I lead our media relations strategy, maintaining relations with media, managing press materials, and organizing press events to secure positive media coverage.My leadership is marked by meticulous attention to detail, organizational skills, and a commitment to fostering a team-oriented, innovative work environment. With over ten years of industry experience and a 20-year career in marketing, I am devoted to driving Gen Con\'s marketing success.

Education

• MiraCosta College

  Professional Certification, Graphic Design

  2008 — 2010

• California State University, Long Beach

  Bachelor of Arts - BA, Consumer Sciences, Fashion Merchandising, Public Relations

  2001 — 2005

• UC San Diego Extended Studies

  Professional Certification, Digital Marketing