Kelly Hardy
Digital Marketing Professional + Entrepreneur
- Role
- Reputation Marketing Specialist at Northwestern Medicine
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kelly Hardy
I’m a digital marketing strategist with experience across both corporate and…
Experience
Reputation Marketing Specialist
Sep 2024 — Present · Chicago, IL, US
Focus on national, physician targeted marketing designed to build more widespread awareness/recognition of MN’s excellence in key service lines- Lead bi-weekly meetings with cross functional marketing team members to align on topics, content pieces and production needs for assigned service lines- Project management (processing jobs via Work front) of assigned service line tactics- Content creation (email, video, podcasts, digital display ads) in collaboration with the production services team- Copywriting (email headlines, subject lines, descriptions) in collaboration with the editorial team- Vendor relationship management- Internal team relationship management (social media, media relations, video production team)- Evaluation of tactical performance (annually) and reporting.
Education
Columbia College Chicago
Bachelor of Arts (B.A.)
Roosevelt University
Master of Science (M.S.)
Skills
- Competitive Analysis
- Contract Negotiation
- Creative Direction
- Trade Shows
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Training
- Sales Management
- Integrated Marketing
- Influencer Marketing
- Market Research
- Social Media
- Media
- Public Relations
- Digital Integration
- Budgets
- Event Management
- Leadership
- Digital Marketing
- Relationship Marketing
- Marketing Communications
- Program Mgt
- Retail
- B2b
- Product Management
- Sponsorship
- Luxury Brand Marketing
- Direct Marketing
- Marketing
- Luxury Goods
- Negotiation
- Marketing Management
- Microsoft Office
- Sales
- Team Building
- Management
- Account Management
- Sales Presentations
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