Charlotte Fuller
Automotive Communications Leader | Connecting People, Purpose & Brand | MBA, Change Management
- Role
- Communications Expert at Webasto Americas
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Charlotte Fuller
I believe the best strategies are the ones that connect people—to a purpose, a brand, and each other. With a strong foundation in strategy, marketing, and communications, my work centers on translating complex ideas into clear, engaging narratives that connect people to purpose—whether it’s aligning executive vision, strengthening employee engagement, or advancing brand strategy across global markets.Driven by curiosity and collaboration, I’m passionate about shaping strategies that not only elevate brands but also foster a culture where employees feel informed, inspired, and invested in the company’s success.
Experience
Communications Expert
Sep 2024 — Present · Auburn Hills, MI, US
Lead all aspects of internal and external communications strategy for a leading automotive supplier, ensuring consistent brand alignment across global markets- Manage executive communications and thought leadership initiatives to position leaders as industry voices- Oversee regional social media presence and content strategy to enhance brand visibility- Develop and execute employee engagement campaigns that strengthen culture, boost retention, and align teams around organizational priorities- Collaborate cross-functionally to translate complex concepts into clear, compelling communications- Support marketing initiatives to elevate the company’s presence in the automotive & marine sectors- Drive alignment between global/regional communications teams to ensure a unified voice- Craft internal messaging that reinforces company strategy, celebrates achievements, and supports organizational change management efforts- Leverage analytics to measure communication effectiveness to improve audience engagement.
Education
Western Michigan University
Bachelor of Arts - BA, Public Relations/Image Management
2005 — 2009
University of Colorado Denver
Master of Business Administration (M.B.A.), Change Management
2010 — 2012
Western Michigan University - Haworth College of Business
Master of Business Administration (M.B.A.), Organizational Change Management
2009 — 2010
Western Michigan University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
2005 — 2009
Skills
- Interpersonal Leadership
- Customer Service
- Training
- Sales
- Project Management
- Data Analysis
- Team Building
- Management
- Social Media
- Executive-Level Communication
- Field Marketing
- Leadership
- Marketing Communications
- Strategic Communications
- Event Planning
- Strategy
- Marketing
- Social Networking
- Marketing Strategy
- Event Management
- Public Relations
- Internal Communications
- Advertising
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