Michael Sargeant

About Michael Sargeant

Bringing solid knowledge of digital principles and Marketing practices by creating effective strategies to deliver high-quality products. Strong ability to develop timely marketing plans and branding solutions. Over 22 years of Brand Management and Marketing Strategy. Experience working with various applications to provide support in developing novel concepts for branding growth, and execution of company Marketing programs and sales initiatives.My specialties:• Marketing and Brand Strategy• Art Direction; Online and in Print • Innovative Graphic Design • Wordpress Design and Development• Facebook and Google Ads• Content Management Systems (CMS)• KPI Analysis including Google Analytics• Social Media Presence and Growth (Facebook, Twitter, Instagram & YouTube)• Client List Segmentation• Project Management• Direct Response Mailings• Marketing and Advertising Budgets• Mass E-mail Specialist • Employee Training• UI and UX Design Experience• HTML, CSS, CS, familiar with API’s, PHP & JavaScript

Experience

1. Digital Marketing Specialist

   Independent Consultant

   Mar 2023 — Present · Delray Beach, FL, US

   Marketing advisor that helps businesses nationally & internationally with strategic multi-channel branding, digital channel growth, ad optimization, re-targeting, Sales enablement and revenue goals.

Education

• Florida State University

  Bachelor of Applied Science - BASc, Fine and Studio Arts Management

  1994 — 1998

Skills

• Indesign
• Newspapers
• Facebook
• Dreamweaver
• Illustrator
• Brochures
• Quarkxpress
• Advertising
• Magazines
• Wordpress
• Newspaper
• Art Direction
• Newsletters
• Mac
• Creative Direction
• Graphic Design
• Branding & Identity
• Adobe Acrobat
• Photoshop
• SEO
• Social Media
• Logo Design
• Layout
• Digital Media
• Multimedia
• Social Media Marketing
• Adobe Creative Suite
• Html
• Online Advertising
• Flash
• Copywriting
• Web Design
• Email Marketing
• Direct Mail
• Digital Marketing