Michael Robson

About Michael Robson

I\'m a skilled communicator and marketing leader that has worked for more than a decade to champion Raleigh and Wake County as an incredible place to visit. I\'ve sat at the forefront of the destination marketing industry\'s transition into a content, video and AI-driven world, and today our team reaches tens of millions of consumers with our most travel-inspiring messages. My current role has me acting as head of leisure marketing strategy. I also have experience in hiring; business plans and budgeting; managing freelancers and influencers; serving as editorial director for print publications; and under the leadership of the Bureau have been part of a 10-year Destination Strategic Plan, branding studies, multiple website redesigns and other projects significant for our destination.

Experience

1. Assistant Director of Marketing and Communications

   Greater Raleigh Convention And Visitors Bureau

   Oct 2023 — Present · Raleigh, NC, US

   Head of leisure marketing, content and social media strategies

Education

• North Carolina State University

  B.S.

Skills

• Marketing
• Facebook
• Social Media Marketing
• Powerpoint
• Hospitality
• Event Management
• Public Relations
• Social Media
• Event Planning
• Microsoft Office
• Customer Service
• Social Networking