Roberto Rodriguez
- Role
- Director of Commercial Crm Strategy & Execution at PCNA
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Roberto Rodriguez
At PCNA, I focus on transforming commercial operations through strategic CRM initiatives…
Experience
Director of Commercial Crm Strategy & Execution
Sep 2023 — Present
Responsible for the ideation and execution of the organizations CRM and MarTech strategy, roadmap, and enablement initiatives within the realm of commercial operations. Managing all instances of Salesforce, including but not limited to Sales, Service and Marketing Cloud, along with other essential platforms within our Martech ecosystem. Strategic Vision for Commercial Excellence - Craft and execute a visionary strategy utilizing Salesforce Sales, Service, and Marketing Cloud- Develop a holistic technical roadmap meeting the objectives of our commercial operations- Identify opportunities within emerging technologies to optimize our CRM and Martech stack. Empowerment through Platform Management - Drive the prioritization, realization, execution and training of platform updates and feature releases- Engage with internal stakeholders to gather and document the business requirements- Support the contact center tech stack and CCaaS solution integrations with Salesforce. Reliability through Quality Assurance and Testing - Establish a clear process for UAT, documentation, and test case creation/validation- Institute robust quality assurance protocols that instill reliability, precision, and efficiency- Conceive and execute meticulous testing strategies for novel features, enhancements, and integrations.
Education
Villanova University
HRM Certification, Human Resource Management
2003 — 2007
Edison State College
Certification, Emergency Medicine
1998 — 2000
Skills
- Analytics
- Account Management
- Project Management
- SEO
- Xcode
- Social Networking
- Marketing
- Leadership
- Web Development
- Social Media Marketing
- Operations Management
- Strategy
- B2b Ecommerce
- Crm
- Sales
- Management
- Salesforce.com
- Marketing Strategy
- B2b
- Banner Design
- Web Design
- Google Adwords
- Analysis
- E-Commerce
- Online Advertising
- Advertising
- Ppc
- Lead Generation
- Strategic Partnerships
- Flyers
- Start-Ups
- Product Management
- Mobile Applications
- Digital Marketing
- Adsense
- Email Marketing
- Magazine Ads
- Web Design & Implementation
- Customer Service
- New Business Development
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