Rob Graham

Product Design Lead for Native Mobile Apps @Tesco

London, GB

Accountable for standard of all UX and UI design in our flagship Grocery and Clubcard app, and maintaining holistic consistency of experience across 12 feature squads- Instrumental in formation of new all encompassing digital vision, based on interviews with customers, experts and leadership - now central to future technology strategy- Consolidated key app functionality from Tesco Clubcard app into the Grocery app, growing user base by many millions, and increasing CSAT and profit/revenue +#1 in app store for 6 months- Owned omni-channel strategy and design execution to address unmet needs of in-store customers, introducing stock search, shopping lists, and in-store payments- Oversaw end to end design of new marketplace proposition, scaling our existing platform and helping customers adapt their entrenched mental models (launching in 2024)- Led team of UI designers to create a new look and feel for app, created a Figma design library and documentation, and delivered into prod in Swift UI (iOS) and Compose (Android). Regular presentations to senior leadership on progress, risks, and impediments- Created a single source of truth for app (Figma master library), allowing designers to grab the latest screen designs - and put in place processes and ceremonies to onboard users and keep it updated- Reinvigorated design culture of critique and sharing, improved design documentation and processes to increase velocity and quality- Evangelised accessibility to design and technology, working with agencies to audit our product and helping product track and deliver fixes and improvements to ensure we stay at AA.

University of the West of England

BA Hons, Time Based Media