Tony Dicks

About Tony Dicks

Hello world! Did you know that, today, 87% of buyers prefer to self-serve part or all of their buying journey? The emerging preference is to do research online. This trend is even stronger among millennials (aged 25-39), which make up 60% of B2B tech buyers, and the emerging Generation Z, which makes up 2% of B2B tech buyers. After said research, 57% of B2B buyers report making purchase decisions without ever talking to a salesperson. Despite these trends, the B2B sector has been slower to adapt to the e-commerce trend that is well-established in B2C. Currently, most B2B buyers rely on Google searches, colleague recommendations, and generic review sites for sales services and software. This time-consuming approach often leads to suboptimal decisions, wasted resources, and negative vendor reviews. To cater to the trend towards self-guided discovery, I\'m embarking on a mission to bring the convenience of B2C e-commerce to the realm of B2B Sales Outsourcing. Imagine a platform where you can browse, evaluate, and purchase sales services and products as easily as ordering a book on Amazon. A platform where vendors can also find you and compete for your business, like on Upwork or LendingTree. Buyers will benefit from a streamlined search process where they gain instant access to a wider range of vendors, transparent insights about vendors’ offerings, leading to greater confidence when selecting vendors and more time and resource availability for core business activities. Sellers will benefit from a more level playing field where they have an equal opportunity to gain visibility from a larger pool of potential clients and enjoy shorter sales cycles, higher win rates, and greater customer lifetime value along the way. Of course, this journey is not without its challenges. For example, the nature of B2B service transactions generally conflicts with the structure of the \'add to cart\' e-commerce model. Despite the challenges, I am committed to bridging the e-commerce gap in B2B sales services and products – not only because I firmly believe that it’s possible, but also because I firmly believe that it’s necessary. I invite you to join me on this mission to bring e-commerce to B2B sales services and products. I will be documenting every step of this journey, sharing successes, challenges, and lessons learned with you. Let\'s foster a community where buyers and sellers of sales services and products can connect to accelerate revenue growth predictably and profitably together.

Experience

1. Chief Revenue Officer (CRO)

   Cloudtask

   Jan 2021 — Present · Medellín, CO

Education

• North Carolina Agricultural and Technical State University

  BS, Marketing

  1998 — 2002

• Instituto Panamericano de Alta Direccion de Empresa (IPADE)

  MBA, International Business

  2011 — 2011

• Northwestern University - Kellogg School of Management

  MBA, Finance, Marketing, Management and Organizations

  2009 — 2011

Skills

• Marketing
• Sales
• Competitive Analysis
• Pharmaceutical Sales
• Business Development
• Crm
• Management
• Strategy
• Process Improvement
• Marketing Strategy
• Business Strategy
• Product Launch
• Customer Relationship Management (Crm)
• Cross-Functional Team Leadership
• Integrated Marketing
• Analysis
• Training
• Sales Management
• Strategic Planning