Paul Aviles

About Paul Aviles

Campaign Management Lead with 10+ years in paid media, driving multi-channel growth across e-commerce, telecom, pharma, and tech. I lead high-performing teams while pioneering Human + AI collaboration, building frameworks and training programs that empower associates to integrate AI into campaign execution. Passionate about developing future-ready teams where people and AI achieve more together.

Experience

1. Campaign Management Lead

   Walmart Connect

   Nov 2023 — Present · New York, NY, US

   Lead and mentor multiple teams of Campaign Managers driving operational excellence through standardized workflows, scalable processes, and delivery of high-impact campaigns.• Pioneered Human + AI collaboration practices by designing and implementing an AI adoption framework that equips associates to integrate AI platforms and tools into planning, optimization, and execution.• Establish and enforce operational rigor, harmonizing cross-team workflows to promote consistency, efficiency, and measurable campaign performance improvements.• Develop high-performing talent by coaching team members on performance goals, career progression, and professional development pathways.

Education

• Baruch College

  Bachelors in Business Administration, Marketing

Skills

• Trafficking
• Local Marketing
• Strategy
• Kenshoo
• Ppc Bid Management
• Integrated Marketing
• Facebook Ad Manger
• Powerpoint
• Microsoft Excel
• Analytics
• Mediabank
• Marin
• Digital Strategy
• Digital Marketing
• Comscore
• Msn Adcenter
• Ms Excel Pivot Tables
• Local Search
• Sql
• Marketing
• Qlikview
• Digital Media
• Promotions
• Google Analytics
• Media Planning
• Google Adwords
• Account Management
• Google Adwords,
• Social Media Marketing
• Advertising
• Online Advertising
• Kpi Dashboards
• Sem