Orlando Rosa

About Orlando Rosa

Raised in the vibrant world of radio broadcasting, my journey began at 14, inspired by my…

Experience

1. Program Director Director of Sales Integration

   iHeartMedia

   Nov 2018 — Present · Atlanta, GA, US

   As Program Director for Z105.7, El Patrón 96.7, I lead the strategy, execution, and growth of Atlanta’s top Hispanic stations, ensuring an engaging and culturally relevant on-air presence that resonates with our diverse audience. My role encompasses music programming, content creation, and talent development, with a strong focus on driving ratings, revenue, and audience engagement. I work closely with cross-functional teams, marketing, and promotions to enhance brand presence and keep our stations at the forefront of the industry.As Midday Host on Z105.7 and National Talent for iHeart’s Spanish CHR stations, I create engaging on-air experiences that reflect culture, energy, and authenticity, connecting with listeners across multiple markets. Through compelling storytelling, music curation, and audience interaction, I help build a loyal and passionate listenership that strengthens station impact and market reach.In my role as Director of Sales Integration for iHeartLatino, I serve as the bridge between programming and revenue, ensuring that content and advertising strategies align seamlessly. I work closely with sales teams, brand partners, and advertisers to develop impactful campaigns that maximize client partnerships while maintaining the integrity of our stations\' brand. My goal is to drive growth, increase market share, and elevate the iHeartLatino brand through innovative programming and strategic business integration.With a deep passion for radio, media, and community engagement, I thrive in developing forward-thinking strategies that enhance audience connections, strengthen brand presence, and position iHeartMedia as the leading force in Hispanic and CHR radio.

Skills

• Broadcast
• Talent Booking
• Radio Engineer
• Broadcasting
• Recording
• Entertainment
• Voice Over
• Radio Production
• Live Events
• Music Scheduling
• Music Production
• Adobe Audition
• Radio Host
• Radio Programming
• Concerts
• Advertising
• Broadcast Engineering
• Social Media
• Audio Engineering
• Audio Editing
• Management
• Microsoft Office
• Radio Producing
• Fundraising
• Television
• Radio Broadcasting
• Video Production
• Radio Promotions
• Music
• Radio Advertising
• Music Industry
• Radio