Masha Maria Romanova
Visual Designer & Product Marketing Creative | Bridging Brand, UX, and Strategy to Drive Growth
- Role
- Visual Designer at Aquasana
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Masha Maria Romanova
Multidisciplinary designer with 8+ years of experience shaping user-centered digital experiences, bold brand identities, and conversion-optimized marketing campaigns across agency, in-house, and freelance environments. Adept at translating big-picture vision into actionable, visually compelling strategies—whether crafting DTC product launches, B2B campaigns, or UX-driven web experiences. Equally fluent in creative strategy and hands-on design execution, with a strong grasp of interaction design, content strategy, and cross-functional collaboration. Currently deepening UX expertise through Google’s UX Design Certificate, with a focus on building intuitive, high-impact digital products for mission-driven brands.
Experience
Visual Designer
Aug 2022 — Present · Austin, TX, US
Executed high-impact paid social marketing campaigns, generating an average of 12.8 ROAS per quarter in the last year with an overall revenue of over $1M- Collaborated cross-functionally with the digital marketing team to redesign the retail e-commerce website for marketing funnel conversion and cross-sell opportunities using targeted content and A/B testing- Conducted market research to inform the design strategy for the brand’s Amazon storefront. The optimized redesign led to a 29% increase in RPV and 15% increase in AOV over previous month- Developed a creative analysis strategy tracking conversion rates and A/B testing core design elements leading to top-performing email campaigns in Q4 of 2024 with a 23% increase in engagement between 2023 and 2024- Led art direction and production to translate high-level strategic vision into photography that helped reposition a product to resonate with a new audience and support revenue growth goals- Created sales and marketing collateral to support 5 technically complex product line launches using insights from product and customer service departments.
Education
Westlake High School
HS Diploma
2007 — 2011
The University of Texas at Austin
Bachelor of Arts - BA, Sociology
2011 — 2015
Austin Coding Academy
Certificate, Web Design
Coursera
Google Professional Certificate, UX Design
Skills
- Social Networking
- Indesign
- Customer Service
- Sales
- Mediation
- Team Building
- Photoshop
- Social Media
- Copy Editing
- Digital Photography
- Ap Style
- Copywriting
- Html
- Microsoft Excel
- Microsoft Word
- Public Speaking
- Microsoft Office
- Powerpoint
- Social Media Marketing
- Leisure Travel
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