Michelle Robertson
Sr. Brand Manager - Voodoo Ranger IPA
- Role
- Sr Brand Manager - Voodoo Ranger at New Belgium Brewing
- Location
- Fort Collins, CO, US
- LinkedIn followers
- 500 followers
About Michelle Robertson
My combined experience on the Brand and Creative Agency sides have made me a well-rounded Brand Marketing Manager with over 10 years of experience in building go to market strategies and omnichannel campaigns for brands like Domino\'s Pizza and Voodoo Ranger IPA.
Experience
Sr Brand Manager - Voodoo Ranger
Jan 2023 — Present
Build the Voodoo Ranger IPA brand as a thought leader in disruptive marketing through omnichannel communications and campaigns, resulting in Voodoo Ranger being the top share gaining brand in all beer in 2023.Create and lead cross-functional teams in the execution of the go-to-market strategy for Voodoo Ranger IPA portfolio.Identify growth opportunities and support commercialization and product innovation.
Education
Amador Valley High School
High School Diploma
2004 — 2008
University of Denver - Daniels College of Business
BSBA, Marketing
2008 — 2011
Griffith University
International Marketing
2010 — 2010
Skills
- Event Marketing
- Digital Marketing
- Advertising
- Account Management
- Adobe Creative Suite
- Event Planning
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