Moe Merheb
Director of Admissions Data and Outreach @Western State College Of Law
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WORK HISTORY
Director of Admissions Data and Outreach @Western State College Of Law
US
Data Analysis and Strategy: Monitor recruitment and enrollment data to identify target populations, analyze trends, and evaluate the effectiveness of marketing initiatives.Targeted Outreach & Recruitment: Plan, design, and implement regional or national outreach campaigns to boost applications.Strategic Partnership Development: Build and maintain relationships with high schools, community organizations, and local employers to support recruitment and enrollment goals.Enrollment Marketing & Communication: Develop promotional materials and direct communication strategies (e.g, email, social media) to nurture prospects through the funnel.Admission Operations & Policy: Oversee application processing, set application deadlines, and manage the student selection process, including holistic reviews.Team Leadership & Operations: Hire, train, and supervise admissions staff, manage the department budget, and oversee on/off-campus events.Diversity and Inclusion Initiatives: Develop strategies to recruit diverse and under-represented student populations through tailored outreach
EDUCATION
The Open University
Bachelor's degree, Business Administration and Management, General
ABOUT MOE MERHEB
Higher education professional with 10+ years of experience across local and international education markets, specializing in admissions, student recruitment, and data-driven strategy. I’m passionate about helping students navigate important academic decisions and achieve their professional goals.I believe in building relationships based on integrity, honesty, and active listening—ensuring students feel supported and confident throughout the admissions process.My experience spans multiple areas within academic institutions, including admissions operations, marketing, public relations, registrar services, and academics. This cross-functional exposure allows me to collaborate effectively across departments and implement process improvements that enhance both student experience and institutional outcomes.Skilled in data analysis, reporting, strategic planning, and team leadership, I combine analytical thinking with strong communication to drive meaningful results for students and institutions.
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