Matthew G.
I help organizations build systems for growth.
- Role
- Digital Marketing Director at Louis Guiden Jr
- Location
- East Lansing, MI, US
- LinkedIn followers
- 500 followers
About Matthew G.
I believe great work should be built on purpose.\"If what you\'re doing isn\'t helping people, then you\'re not living your purpose!\"I have 18 years of design and marketing experience and 12 years of eCommerce across franchising systems, small to large businesses, and startups and growing organizations. I drive go-to-market strategies, cross-functional collaboration, and the development of scalable operational systems through data and performance management.• Led 57% product revenue growth for 400-plus franchise locations through go-to-marketing strategies, cross-team collaboration, and portfolio product simplification.• Added over $3.5M in new revenue within six months, through a newly developed e-commerce platform and integrated marketing systems.• Lifted over $20M in combined revenue for startups and businesses through integrated marketing and sales systems.• Influenced $10M-$15M in community and donor impact across ten years through digital transformation and marketing.
Experience
Digital Marketing Director
Mar 2025 — Present · Atlanta, GA, US
Defined the brand strategy, voice, and identity development for launch in alignment with business goals- Directed development for an online learning platform integrating a variety of courses, and community building and engagement for multiple sectors- Spearheaded the marketing and platform campaigns, from planning, content creation, and execution for brand engagement and growth- Performed Q2 & Q3 data and performance analysis across digital platforms for decision-making for organizational strategies, content, and marketing- Advanced Q4 brand awareness increased by 15%, through redefined content and marketing strategies- Performed end of year 2025 performance reporting and analysis to set strategy for Q1 2026- Championed Q1 2026 strategy, content creation and campaign planning aligned with 2025 performance insights.
Education
DeVry University
Bachelor of Science (B.S.), Communications
KINGDOM UNIVERSITY INTERNATIONAL
Associate of Ministry, Design and Visual Communications, General
Entrepreneur Institute of Mid-Michigan
Certificate, Business Plan Basics for Micro-Entrepreneurs
2012 — 2012
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