Mark Salmon
Photography Manager - Menswear Womenswear & Lifestyle @END.
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WORK HISTORY
Photography Manager - Menswear Womenswear & Lifestyle @END.
I initially joined to lead and manage a team of photographers in the Womenswear and Lifestyle studio. Following the merging of two studio sites, my role expanded to include the Menswear team. This transition involved supporting the logistics of relocating one studio, creating an optimized layout for the remaining studio, cross training and upskilling team members, and leading a combined team of over 15 photographers at peak times.Currently, I’m responsible for the visual output of Menswear, Womenswear, and Lifestyle e-commerce photography, managing a high-volume department and leading a talented team of photographers. My focus is on motivating the team to produce accurate, high-quality imagery while mentoring them to continually enhance their skills and experience. I promote a culture of autonomy, collaboration, productivity and empathy within the team, I develop and update our style guides seasonally to ensure all imagery remains within our brand identity framework and commercially appealing, and I provide performance and workflow insights to support data-driven decisions.Upon joining the team, one of my first self-initiated project was to implement customized automations for our data storage system, creating a more streamlined management process with minimal human intervention. This initiative resulted in an annual reduction of over 133 hours of manual work.Recently, we’ve revamped our footwear photography to align with our Launches Platform imagery giving us the flexibility to showcase each product’s unique features, and we introduced a new still-life apparel photography process that highlights the texture and detail of each product. For the business this was the first major visual change to these categories in over 8 years.
EDUCATION
Newcastle College
Foundation Diploma, Art & Design
University of Worcester
Bachelor of Arts - BA, Creative Digital Media
ABOUT MARK SALMON
With more than 15 years of industry experience, I’ve worked both freelance and in-house across commercial advertising, portraiture, and e-commerce primarily with the fashion retail industry.In my current role my focus is on leading the photography team with the art direction of PDP imagery and developing and maintaining efficient studio workflows.Portfolio includes work with BBC, Channel 4, The Guardian, Rugby League World Cup, The Wall Street Journal and Bentley Motorsport along with brand activations for Nike, Adidas, New Balance, Stone Island, Rick Owens, Needles, Timex and The Great Frog.I\'m likely to chew your ear off about: snowboarding, running, films or music. Partial to a \"Top 5\" conversation!
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