Mark Hickman

About Mark Hickman

Highly accomplished strategic thinker and creative problem solver with over 20 years of…

Experience

1. Director of Digital Strategy

   ONE Sotheby's International Realty

   Feb 2020 — Present

   Oversee the development and execution of Google paid search campaigns with a variety of goals(client acquisition, lead and referral generation, capture rate, ancillary services acquisitions & conversions, etc.) for both the Residential and Development divisions of the brokerage. Work with the Marketing and Brand departments to gain an understanding of campaign specific goals, build targeting, and executional recommendations. Develop and manage keyword bids on search engines. Actively test and analyze keywords, positions and copy variations. Work closely with developers and other 3rd parties to develop high value digital marketing campaigns to generate value through lead and referral generation for existing and new development projects, such as One Thousand Museum by Zaha Hadid, Villa Valencia, Baha Mar Residences (Rosewood Residences), Giralda Place, Banyan Residences, The Village at Coral Gables, and First Delray. Work closely with web development partners to ensure software design is optimized for keyword value, relevancy and authority. Optimize campaigns with the goal of generating efficient conversion (cost per lead or referral generation and cost per client acquisition) Lead the monitoring and reporting of campaign performance and proactively communicate any issues or opportunities. Create a set of high value data intensive and analytics driven performance reports for all members of ONE Sotheby\'s International Realty. Set up and distribute conversion tracking reports and ensure all campaigns are properly tracking conversion rates, open rates. Review plans and actively apply learnings to create best-in-class executions. Serve as the SEM expert, platform partner and trend-spotter. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

Education

• University of Florida

  Bachelor of Science (B.S.), Marketing

Skills

• Powerpoint
• Brand Management
• Outlook
• Brand Development
• Digital Marketing
• Online Marketing
• Management
• Budgets
• Competitive Analysis
• Presentations
• Brand Awareness
• Marketing Communications
• Public Relations
• Leadership
• New Media
• Marketing Strategy
• Event Planning
• Marketing Analytics
• Facebook
• Market Research
• Creative Direction
• Budgeting
• Mac
• Microsoft Excel
• Microsoft Word
• Digital Media
• Team Management
• Word
• Crm
• Online Advertising
• Integrated Marketing
• Marketing Research
• Advertising
• Relationship Marketing
• Customer Relationship Management (Crm)
• Social Media
• Email Marketing
• Product Development
• Interactive Marketing
• Sponsorship