Andrew M.

About Andrew M.

With a deep understanding of the psychology behind marketing, I constantly study new marketing trends, as well as major corporate marketing campaigns, to analyze how those trends were leveraged and how they impacted campaign results. Along with a strong foundation of fundamental marketing concepts, the digital marketing experience I have accumulated allows me to blend both traditional and cutting edge digital marketing technologies, supporting a successful, holistic campaign structure.Specialties-Google Certifications (Search - Display - Reporting & Analytics - Analytics IQ)-Bing/Yahoo Accredited Professional-SEM Campaign Management-SEO Optimization-Marketing Campaign Development-Direct Mail and Email Campaigns-Social Media -Website Analytics-CRM Database Administration-Public Relations-Logistics-Budgetting-Media Buyer

Experience

1. Sr Manager Digital Marketing

   Geoblue

   Apr 2022 — Present

   GeoBlue is dedicated to simplifying the international healthcare experience for the globally mobile. GeoBlue members have access to the Blue Cross Blue Shield network in the U.S. and our hand-picked network of high-quality medical providers outside the U.S. where we collaborate closely with our largest single shareholder, Bupa, one of the largest healthcare companies on the planet outside the US- Manage and Optimize Salesforce Marketing Cloud Journeys- Manage and Optimize Programmatic Ad Campaigns & Partner Relations & SOPs- Facilitate Audience-Partner Relationships, Delivering Refined Target Audiences- Provide Expertise in Marketing Automation Processes and Campaign Management- Build Marketing Cloud Journeys following Design and Process Guidance from SMEs- Lead the Development & Advanced Configuration of MarTechs, and SalesForce MC- Validate Solution Components and Provides Training to Direct Reports and Staff When Appropriate- Oversee New Data Configurations, and Advise on Data Use, for Targeting, Personalization, and Strategy- Oversee Marketing Reporting & C-Suite Data Visualization- Coordinate with Support Vendors & Internal IT Staff, to Troubleshoot/ Fix / Deploy Marketing Upgrades- Identify Areas of Improvement & Make Actionable Reccs (Operational Efficiencies & Internal Adoption)- Develop Documentation of SOP\'s and Future Marketing Dept Enhancements

Education

• Radford University

  Bachelor of Business Administration - BBA, Marketing

  2004 — 2007