Michael Loftin
Strategic Marketing and Business Leader with a passion for Technology.
- Role
- Director of Brand and Media at Cuisinart Outdoors
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Michael Loftin
With over 17 years of expertise in marketing an extensive array of products and services online, I bring a wealth of experience that spans both agency and client sides, working with industry giants like Tyson, Showtime, LexisNexis, Pepsi, ExxonMobil, BUBBA Burger, LavaLife, NielsenIQ, Cognizant and On the Border Restaurant. My passion, motivation, and communication skills have consistently delivered outstanding results. I excel in managing teams, nurturing external partnerships, and vendor relationships to craft innovative strategies that not only meet but exceed the goals and objectives of B2B and B2C enterprises. My profound grasp of local and national internet trends, coupled with an understanding of emerging technologies, has consistently delivered tangible results, making me a trusted partner in achieving success.
Experience
Director of Brand and Media
Oct 2024 — Present · Newton, MA, US
Education
Fairleigh Dickinson University
Biology
1998 — 2001
Skills
- Google Webmaster Tools
- Web Marketing
- Customer Acquisition
- Msn Adcenter
- Website Development
- Product Marketing
- Digital Marketing
- Link Building
- Online Marketing
- Email Marketing
- Competitive Analysis
- Integrated Marketing
- Ppc
- Marketing
- E-Commerce
- Html
- Keyword Research
- Online Advertising
- Omniture
- Blogging
- Social Media Marketing
- Search Advertising
- Campaign Management
- Digital Strategy
- SEO
- Web Analytics
- Social Media
- Crm
- Conversion Optimization
- Marketing Strategy
- Data Analysis
- Lead Generation
- Web Project Management
- Management
- Landing Page Optimization
- Google Analytics
- Google Adwords
- Digital Media
- Wordpress
- B2b
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