Josh Thomas

About Josh Thomas

Enterprise marketing executive who transforms complex B2B solutions into compelling market stories that drive growth.Currently leading global marketing strategy for a high-growth enterprise software platform, significantly scaling pipeline and securing the company\'s first-ever \'Leader\' position with Forrester Research.My journey from agency strategist to in-house marketing leader has been fueled by a passion for elevating brands and driving demand in complex B2B environments. I\'ve orchestrated successful enterprise market transitions through integrated brand and demand programs, thriving on solving the challenges of enterprise sales cycles where success demands close partnership across sales, product, and customer success to drive meaningful transformation for clients.What energizes me most is building high-performing teams that deliver exceptional results while solving complex marketing challenges. I believe effective marketing leadership is more than just metrics – it\'s about setting a culture of intellectual curiosity and continuous momentum, building genuine partnerships across the organization, and creating an environment where teams consistently win and drive breakthrough results for our customers. Though it certainly helps to have the metrics too!Core focus areas- Enterprise Brand Strategy & Market Positioning- Strategic ABM & Global Demand Generation- Customer Advisory & Advocacy Programs- Marketing Operations & Technology Stack OptimizationWhen not diving deep into marketing strategy, you\'ll find me hiking Colorado trails, watching college sports, or enjoying the outdoors with my kids.Open to connecting with fellow marketing leaders about enterprise B2B marketing, brand transformation, or improv techniques that unexpectedly apply to executive leadership.

Experience

1. Senior Vice President Marketing

   Madison Logic

   May 2022 — Present · Windsor, CO, US

   Enterprise marketing executive driving strategic growth and market leadership for global ABM platform through integrated brand, demand, and customer advocacy initiatives- Lead global marketing strategy and execution for enterprise ABM offerings, driving significant growth through integrated brand, demand, and enablement initiatives- Spearheaded company\'s successful analyst relations program, securing Leader recognition from both Forrester Research and Frost & Sullivan for first time in company history- Launched flagship executive marketing event focused on ABM thought leadership, achieving exceptional ROI and strengthening enterprise relationships- Partner with board and executive team on voice of customer initiatives and strategic growth planning

Education

• The University of Texas at Austin

  Bachelor of Arts - BA, Government, Economics

Skills

• Lead Generation
• Demand Generation
• B2b Marketing
• Leadership
• Sales Enablement
• Saas
• Direct Marketing
• Email Marketing
• Multi-Channel Marketing
• Product Marketing
• Customer Acquisition
• Marketing Automation
• Sales
• Partner Marketing
• Crm
• Digital Marketing
• Analytics
• Funnel Optimization
• Partner Programs
• Copywriting
• B2b Marketing Strategy
• Salesforce.com
• Program Management
• Database Marketing
• Alliance Marketing
• Vars
• Email Strategy
• Eloqua
• Online Marketing
• Web Analytics
• Affiliate Marketing
• Strategic Partnerships
• Online Advertising
• Integrated Marketing
• Social Media Marketing
• Digital Strategy
• Sem
• Campaign Management
• Ppc
• E-Commerce