Jerome Kennedy
Strategic Product Leader · AI-Informed Product Strategy · Consumer Mobile & Web · 15+ Years Turning Complexity into Clarity
- Role
- Digital Product Management - Leader at Edward Jones
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Jerome Kennedy
I build product organizations that turn complexity into clarity.With 15+ years leading consumer-facing mobile and web products across financial services and fintech — Edward Jones, Wells Fargo, Envestnet, Bank of America, and Lowe\'s Digital — I\'ve built a career around one core belief: that the best digital experiences are the ones that make complex financial decisions feel simple, intuitive, and human.At Edward Jones, I led a ~$80M unified platform transformation — consolidating 6 fragmented legacy systems into a single scalable experience for branches. We achieved an 87 System Usability Score, a 64% increase in branch efficiency, and secured executive buy-in for a major platform migration from Unqork to React using cost-of-delay data. I directly managed 8 Product Owners and 3 Business Systems Analysts, held indirect oversight of 90 developers and quality engineers, and built budget-aligned hiring strategies for near-shore and offshore PMs and POs. I also designed and led an AI adoption program coaching 6–15 PMs on AI-powered product discovery and user research — a role that felt as important as any roadmap decision I\'ve made.At Envestnet, I owned the mobile-first product vision for a consumer-facing Client Portal and secured 3 years of executive funding within the first 3 months. At Wells Fargo, I championed mobile-first investment experiences for self-directed and robo-advisor workflows, and partnered with legal, compliance, and audit teams to navigate regulatory requirements. Earlier in my career at Lowe\'s Digital, I led the launch of the company\'s first mobile POS iOS app — delivering a 99.8% crash-free rate and 75% increase in consumer mobile productivity.What I bring to every role:→ A track record of unifying fragmented platforms into cohesive, member-centered experiences→ Formal people leadership at scale — not just leading through influence, but owning hiring, development, and team performance→ Deep SAFe delivery fluency — PI Planning, WSJF prioritization, dual SAFe certifications→ AI-informed product thinking, backed by MIT Sloan executive education (2024)→ Legal, compliance, and audit partnership in regulated financial environments→ Power BI and Snowflake data fluency to connect product decisions to business outcomes
Experience
Digital Product Management - Leader
Jun 2022 — Present
Directly managed 8 Product Owners and 3 Business Systems Analysts with indirect oversight of 90 developers and QEs across 6 Agile teams. Built budget-aligned hiring strategies for the program\'s budget constraints, including end-to-end hiring and onboarding of near-shore and offshore PMs and POs.Leveraged Power BI dashboards to surface performance trends and inform executive prioritization. Defined Snowflake data requirements strategies, translating internal consumer needs into structured data pipelines that improved reporting accuracy.Partnered with legal, compliance, and audit teams to navigate regulatory constraints and ensure delivery aligned with firm risk frameworks.Scaled SAFe delivery from 2 to 6 Agile teams — leading PI Planning ceremonies and applying WSJF prioritization with cross-functional business, technology, and operations stakeholders.Secured executive approval to migrate from Unqork to React using cost-of-delay data and quantified defect trends.Designed and led an AI adoption program equipping 6–15 PMs with practical frameworks for AI-powered product discovery and user research.
Education
MIT Sloan School of Management
Artificial Intelligence
Southern New Hampshire University
Bachelor of Science (B.S.), Business Studies in Computer Information Technology
2014 — 2016
York Technical College
Associate of Science (A.S.), Computer Engineering Technology
2003 — 2007
Southern New Hampshire University
Master's Business Administration
2018
Southern New Hampshire University
Master's Degree, Business Administration and Management, General
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