Mrityunjoy Mishro

Brand-First Agri-Marketer | Building Trust-Driven Campaigns | Rural Marketing Strategist | Team Builder | Leading Pan Seeds’ Legacy with Innovation

Role: Marketing Manager at Pan Seeds
Location: Kolkata, WB, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Mrityunjoy Mishro

I work as a Brand Manager in the agri space, where marketing is not just about ads—it’s…

Experience

Marketing Manager
Pan Seeds
Oct 2020 — Present · Kolkata, IN
As part of Pan Seeds’ core leadership team, I drive brand strategy, rural engagement, and campaign innovation — with a deep focus on building trust, creating value, and inspiring teams that connect with India\'s evolving agri-ecosystem.Key Responsibilities & Achievements:Brand Evolution with Purpose:Spearheaded Pan Seeds\' 50-year brand transformation journey — aligning legacy with today’s farmer aspirations through emotional storytelling, consistent messaging, and impactful visuals.High-Impact Campaigns:Designed and executed campaigns like PAN 804 Jamuna, positioning it as a farmer-trusted variety across high-potential states, leading to a measurable rise in preference and trials.Anti-Counterfeit Advocacy:Rolled out large-scale awareness drives across key districts, contributing to a 28% drop in reported fake seed usage and reinforcing credibility at the grassroots.Innovation in Communication:Introduced QR code-enabled traceability, new packaging formats, and “seed-to-trust” messaging that simplified technical features into farmer-led success stories.360° Campaign Management:Delivered integrated ATL & BTL rollouts — from TVCs and dealer films to rural roadshows and digital storytelling — to boost awareness and conviction simultaneously.Cross-Functional Collaboration:Worked closely with Product, R&D, and Sales teams to translate science into simplicity — ensuring farmers not only understand but believe in what we offer.Team Leadership & Culture Building:Built and mentored a high-energy marketing team, fostering a culture of ownership, creativity, and data-backed execution. Inspired regional sales teams to adopt brand-first thinking and co-create campaigns from the ground up.

Education

Calcutta University, Kolkata
B.Com, Commerce
MICA | The School of Ideas
Advanced Certificate In Managing Brands And Marketing Communication
West Bengal Council of higher Secondary Education
Secondary Examination
Institute of Management & Information Science, Bhubaneswar
Post Graduate , Marketing/Marketing Management, General
2007 — 2009
Digital Vidya
Digital Marketing Master Certification (CDMM), Digital Communication and Media/Multimedia
2018 — 2018
West Bengal Council
Higher Secondary

Skills

Inventory Management
Market Research
Marketing
Crm
Sales
Operations Management
Management
Advertising
Marketing Management
Sap
Sales Operations
Team Management
Competitive Analysis
Business Development
Business Strategy
Fashion
Brand Management
Merchandising

Contact information

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Work email
•••••@panseeds.in
Personal email
•••••@•••••.com
Direct dial
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Current company

Pan Seeds

Farming · 572 employees · Founded 1975 · Kolkata, West Bengal, India

Pan Seeds was set up in the year 1975 as a single product company engaged in the production and marketing of Jute Seeds. About a decade later, the focus shifted to Rice Seeds as Eastern India was having the largest cultivated area under Rice in the country. The foray into Rice met with huge success simply because of the company\'s commitment to providing quality seeds to the farmers. The goodwill earned by the company over the years accelerated its growth in Rice seeds beyond expectations. This led the company to expand its market from West Bengal to other parts of Eastern India like Bihar, Jharkhand, Chattisgarh and Easten Uttar Pradesh. A large number of distributors are now engaged with the company in these areas. The strong network of distributors opened up opportunities in the marketing of Vegetable seeds, Wheat Seeds, Potato Seeds, Oil Seeds and Agriculture Hand Sprayers. At present, the business of rice seeds accounts for 65% of our turnover. It has an excellent future and tremendous growth potential especially with the large scale adoption of hybrid rice technology by the farmers to counter the stagnating yields of rice in the country. This technology is very important to India to avoid shortages and imports and become self sufficient in meeting its food requirements. The export market of Hybrid Rice also holds huge potential in our neighbouring countries like Bangladesh, Nepal, Pakistan and also South East Asian countries which are predominantly rice growing countries. The balance 35 % of the business comprises of other crops like vegetable seeds, oilseeds, fibre crop seeds, wheat seeds, Potato seeds, and Agriculture Hand Sprayers. Most of our products are well established in the market and our showing signs of a good increase the sales. We at Pan Seeds are committed towards a very vibrant future for all our stakeholders.

panseeds.in

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About Mrityunjoy Mishro

Experience

Marketing Manager

Education

Calcutta University, Kolkata

MICA | The School of Ideas

West Bengal Council of higher Secondary Education

Institute of Management & Information Science, Bhubaneswar

Digital Vidya

West Bengal Council

Skills

Find verified contacts for anyone on LinkedIn