Mrinayanee Deka
Quick Commerce and Category Ops | Blinkit, Zepto, Instamart | Assortment, Pricing, OTIF | 8+ yrs overall
- Role
- Assistant Manager at Wakefit
- Location
- Guwahati, AS, IN
- LinkedIn followers
- 500 followers
About Mrinayanee Deka
Category & Quick Commerce professional with 8+ years of overall experience spanning…
Experience
Assistant Manager
Mar 2024 — Present · Bengaluru, IN
Quick Commerce Expansion: Owned Blinkit/Zepto/Instamart channel strategy and account management. Built multi-SKU catalogs; drove listing optimization (titles, attributes, images) and PDP hygiene; planned pricing and promo calendars; aligned replenishment to demand forecasts; coordinated ASN/GRN and issue resolution with partner DCs. Tracked OTIF, fill-rate, stockouts and contribution margin; delivered steady MoM growth.Wakefit Mattress Exchange Program: Designed and launched a buyback/exchange model to boost retention and reduce acquisition cost via reverse pickup ops and targeted remarketing.Gardening Category Ownership: Leading fertilizers, live plants and gardening tools. Onboarded 6+ vendors; built a drop-ship fulfillment model and compliant labels/content, contributing ~12% of new product sales.
Education
Jain (Deemed-to-be University)
Bachelor of Arts - BA, Psychology, Economics, Journalism
Commits - Institute of Journalism and Mass Communication
Postgraduate Degree, Public Relations, Advertising, and Applied Communication
Skills
- Social Media
- English
- Event Planning
- Research
- Creative Writing
- Community Outreach
- Advertising
- Microsoft Excel
- Powerpoint
- Public Speaking
- Management
- Team Building
- Editing
- Customer Service
- Microsoft Office
- Time Management
- Leadership
- Microsoft Word
- Marketing Strategy
- Public Relations
- Social Media Marketing
- Marketing
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