Mrinal Arora

About Mrinal Arora

Growth-focused marketing leader with 20+ years shaping market strategy, brand, and digital transformation across industrial and energy sectors. Proven track record at Schneider Electric, Cummins, and now Director at Fluke Corporation, where I align marketing with business growth. Skilled in demand generation, digital engagement, and market expansion, I’m ready to drive impact at the CMO level.My career began in customer-facing and technical roles, where I built a strong foundation in project management, problem-solving, and client service. At Schneider Electric, I advanced into strategy and leadership positions, shaping market entry strategies, leading alliance evaluations, and expanding the Rural Business Unit. During this period, I developed a five-year go-to-market and operational plan, designed channel creation and management strategy, and led the integration of an acquired sales team that achieved steady performance milestones, earning recognition for consistent sales delivery.At Cummins Inc, I progressed from Deputy General Manager to General Manager, Marketing Operations, with responsibility for strategic planning, customer feedback processes, and brand initiatives. I introduced structured approaches for evaluating customer satisfaction and led the development and launch program for IoT-enabled products in the Powergen segment. My tenure also included forecasting, competitive strategy, dealer engagement, and strengthening marketing communications.Since joining Fluke Corporation in 2020 as Head of Marketing, I have directed demand generation, brand positioning, and digital engagement before assuming my current role as Director. My focus is on aligning marketing strategy with business objectives, advancing online advertising, and driving cross-functional collaboration to enable data-led decisions.I am a Six Sigma certified professional and have consistently combined strategic vision with hands-on execution across marketing, product introduction, customer engagement, and brand leadership. My career reflects a track record of building strategies, guiding teams, and creating processes that deliver sustainable business impact.Specialties: Areas of expertise in-Strategy Planning and Execution- Brand Management- Lead generation through Digital & Offline Mediums- Demand Generation on Amazon platform -Channel Management (Online & Offline)-Marketing Operations (Lead validation, Nurturing campaigns, internal funnel management processes)

Experience

1. Head of Marketing and Strategy

   Mahindra Powerol

   Dec 2025 — Present · Pune, IN

   Spearheading brand strategy and marketing initiatives for Mahindra Powerol, enhancing its market presence. • Driving digital transformation efforts to align with industry trends and customer expectations. • Collaborating with cross-functional teams to support Mahindra Powerol’s mission of innovation and sustainability.

Education

• Indian School of Business

  MBA, Marketing and Finance

  2007 — 2008

• London Business School

  MBA, Marketing and Finance

  2008 — 2008

• London Business School

  Mastering Digital Marketing , Digital Communication and Media/Multimedia

  2020 — 2020

• Delhi University

  BIT, Information Technology

  1999 — 2003

Skills

• Strategy
• Business Strategy
• Project Management
• Team Management
• Product Management
• Go-to-Market Strategy
• Channel Partners
• Channel Management
• Market Research
• Sales
• Business Development
• Key Account Management
• Competitive Analysis
• Management
• Manage Teams
• New Business Development
• Strategic Planning
• Business Planning
• Segmentation
• Pricing
• Cross-Functional Team Leadership
• Marketing Strategy