Mrinal Goel

Ad Operations Specialist @Brainlabs

IN

Manage end-to-end campaign setup and optimization across CM360 and DV360 for high-profile clients including BCG, JLL, Asana, Wayfair, and Crocs in the UK and US markets.Collaborate cross-functionally to gather creatives, assign ads, and ensure seamless campaign execution and delivery.Troubleshoot and resolve campaign performance issues proactively to maintain high delivery accuracy and client satisfaction.Oversee retail media operations on Amazon Vendor & Seller Central—handling product listings, variation updates, compliance, and case management for brands like Vans, Lanza, Acco, HG, and Eastpak.Lead retail media campaign execution via Amazon DSP, Ad Console, and Pacvue—managing setup, pacing, budgets, and tag implementation.Analyze and report on key metrics including YoY performance, sales trends, and Keepa insights to support data-driven decisions.Conduct in-depth Google Ads audits—reviewing keywords, audiences, tracking, and conversion setups to provide strategic recommendations.Perform QA for campaign builds in CM360 and support floodlight tag configuration and implementation.

The NorthCap University

BTech - Bachelor of Technology, Computer Science