Mrinal Goel
Specialist, Ad Operations Programmatic, India - Brainlabs Digital
- Role
- Ad Operations Specialist at Brainlabs
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Mrinal Goel
Results-driven Ad Operations and Media Operations professional with 4+ years of strong…
Experience
Ad Operations Specialist
Mar 2023 — Present · IN
Manage end-to-end campaign setup and optimization across CM360 and DV360 for high-profile clients including BCG, JLL, Asana, Wayfair, and Crocs in the UK and US markets.Collaborate cross-functionally to gather creatives, assign ads, and ensure seamless campaign execution and delivery.Troubleshoot and resolve campaign performance issues proactively to maintain high delivery accuracy and client satisfaction.Oversee retail media operations on Amazon Vendor & Seller Central—handling product listings, variation updates, compliance, and case management for brands like Vans, Lanza, Acco, HG, and Eastpak.Lead retail media campaign execution via Amazon DSP, Ad Console, and Pacvue—managing setup, pacing, budgets, and tag implementation.Analyze and report on key metrics including YoY performance, sales trends, and Keepa insights to support data-driven decisions.Conduct in-depth Google Ads audits—reviewing keywords, audiences, tracking, and conversion setups to provide strategic recommendations.Perform QA for campaign builds in CM360 and support floodlight tag configuration and implementation.
Education
The NorthCap University
BTech - Bachelor of Technology, Computer Science
2016 — 2020
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