Mrinal Dutt
Arvind Fashions Ltd. || ex - Bajaj Electricals Ltd. || IIM Ranchi MBA 21-23
- Role
- Manager - Performance Marketing & Key Accounts - Flying Machine at Arvind Fashions Limited
- Location
- Udaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Mrinal Dutt
I am a results-driven marketing professional currently working as a Performance Marketing and Key Account Manager for Flying Machine at Arvind Fashions Limited, where I lead marketplace strategy and execution. With a foundation from IIM Ranchi and prior experience managing a ₹300 Cr. lighting category at Bajaj Electricals, I bring a unique mix of analytical rigor and creative brand thinking. At Arvind, I drive growth across Myntra and other key platforms by managing end-to-end campaign planning, optimizing ROAS, and scaling visibility across strategic product lines like jeans and online exclusives. My experience spans GTM strategy, inventory management, stakeholder onboarding, and new product launches. I’ve also led branding initiatives and leveraged tools like Power BI, Tableau, and web development to make data-backed decisions that deliver impact. Combining cross-functional collaboration with a strong grasp of digital commerce, I strive to build performance-led, consumer-centric growth stories for brands in the online ecosystem.
Experience
Manager - Performance Marketing & Key Accounts - Flying Machine
Apr 2025 — Present · Bengaluru, IN
Education
Indian Institute of Management, Ranchi
Master of Business Administration - MBA
2021 — 2023
MDS Senior Secondary school
HSC, Science
2014 — 2016
Indian Institute of Space Science and Technology
Bachelor of Technology - BTech, Electronics and communication Engineering
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