Mrigya Kochar

About Mrigya Kochar

I have over 7 years of experience developing engaging blog posts, ebooks, and whitepapers for various sectors. Skilled at copywriting by compiling trend data into insights and adept at delivering client-facing collaterals.Created long and short-form content leveraging research techniques to create well-researched and SEO-optimized blogs. Worked for companies across various sectors, such as project management SaaS, marketing technology companies, and HR management platforms.Currently working with AmplifAI, an AI-driven performance enablement platform, to create their content strategy and grow their social media presence on LinkedIn.

Experience

1. Marketing Content Specialist

   Amplifai

   Apr 2024 — Present

   Content Development • Responsible for building and managing AmplifAI’s content calendar • Crafted high-quality SEO friendly content by synthesizing data from various secondary sources • Worked on 20+ blog posts, of which five are ranked #1 on Google, and some captured featured snippets • Partnered with internal teams to create content for conferences, newsletters, and events • Identify content gaps and opportunities to optimize content strategy • Collaborated with designers to ensure content graphics are polished and impactful Social Media Management • Created engaging LinkedIn posts for AmplifAI, the CEO, and other leadership team members’ accounts • Analyzed social media performance and devised strategies to drive engagement • Grew the follower count of AmplifAI’s official LinkedIn account by ~30%

Education

• Sri Guru Gobind Singh College Of Commerce

  Bachelor's degree, Economics

  2012 — 2015