Mrigank Singhal
User Experience and Personalisation- IN & SEAPAC @ adidas | Ecommerce Operations, P&L, Category Growth
- Role
- Consumer Experience and Personalisation- in & Seapac at adidas
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mrigank Singhal
I’m a digital growth and experience leader with almost a decade of experience driving revenue, adoption, and conversion across ecommerce and app-based platforms.My strength lies in bridging strategy and execution by using customer insights, experimentation, and analytics to improve how users discover, engage with, and convert across digital journeys. I’ve worked closely with product, engineering, design, merchandising and marketing teams to translate business priorities into experience changes that deliver measurable impact.At adidas, I currently lead growth and optimization initiatives across app and web channels in SEAPAC and India, focusing on experimentation, personalization, and funnel performance. Previously, I’ve helped scale digital businesses, launch new product offerings, and drive customer adoption in high-scale consumer environments including QSR and healthcare.I enjoy working at the intersection of product, customer experience, and growth, especially in roles where data, storytelling, and cross-functional collaboration shape meaningful outcomes.
Experience
Consumer Experience and Personalisation- in & Seapac
Jan 2024 — Present · Gurugram, IN
Understanding consumer behavior and driving CRO for IN and SEAPAC region.
Education
ESCP Business School
Master of Business Administration - MBA, International Business
2017 — 2018
Apeejay Stya Education (Svran Foundation)
Secondary Education, Science
2006 — 2010
Netaji Subhas University of Technology, East Campus
B.Tech, Electronics And Communication
2010 — 2014
Management Development Institute, Gurgaon
Master of Business Administration - MBA, International Business
2017 — 2019
Skills
- Management
- Networking
- Market Research
- Microsoft Office
- Business Development
- Digital Marketing
- Management Consulting
- Teamwork
- Team Management
- Business Strategy
- Research
- Data Analytics
- Wireless Networking
- Marketing
- Public Speaking
- B2b Marketing Strategy
- Relationship Management
- Strategic Planning
- Network Security
- Data Analysis
- Access Control Management
- Quality Auditing
- Strategy
- Sponsorship Management
- Event Management
- Active Directory
- Leadership
- Identity and Access Management
- International Sales & Marketing
- C++
- Business Analysis
- Matlab
- International Business
- Identity Management
- Gsm
- Food and Beverage Management
- Luxury Brand Marketing
- F&B Management
- Telecommunications
- Microsoft Word
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