Mridul Aggarwal
INSEAD MBA | P&L, Growth & Marketing | 0-to-1 Concept Development | Ex-Swiggy | Health, Consumer-Tech & FMCG
- Role
- Senior Category Manager at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Mridul Aggarwal
With 9 years of experience in category, growth, strategy, operations, and marketing across the consumer technology & FMCG sectors, I have built, scaled, and optimized digital-first brands while driving P&L ownership and profitable growth. Key Highlights- MBA from INSEAD with a focus on strategy & marketing; interned at Hoxton Farms, a pioneering cultivated fat startup transforming plant-based foods- Built & launched 20+ food brands & Q-commerce pilots at Swiggy, scaling them across India and driving 20%+ sales growth & unit-level profitability- Owned 0-to-1 brand launches, overseeing market entry, GTM strategy, and scaling operations from pilot to national rollout- Led a cross-functional team of 50 as a program manager, championing the project charter and end-to-end launch execution, collaborating with product, engineering, data science, supply chain, operations, and finance teams to ensure alignment and delivery- Expert in digital growth & performance marketing, leveraging technology-driven tools to enhance consumer engagement & conversions- Passionate about the future of food, sustainability, and innovative consumer experiences, having worked at India’s largest cloud-based brand networkBeyond work, I’m a brand enthusiast who loves to travel, explore new cultures, and create memorable consumer experiences. Let’s connect if you’re working on scaling high-growth consumer businesses or shaping the future of consumer-tech!
Experience
Senior Category Manager
Aug 2025 — Present
Education
Bombay Scottish School
Class X, Science
1997 — 2009
INSEAD
Master of Business Administration - MBA, Business Administration and Management, General
Ashoka University
The Young India Fellowship: Post Graduate Diploma in Liberal Arts and Leadership, Liberal Arts
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
BBA, Management
2012 — 2015
Ramnarain Ruia College - Mumbai
HSC, Science
2009 — 2011
Skills
- Microsoft Powerpoint
- Lead Generation
- Team Management
- Crm
- Sales Management
- Business Development
- Hospitality
- Digital Marketing
- Food Service Operations
- Market Research
- Marketing Management
- Microsoft Office
- Sales
- Html
- Leadership
- Public Relations
- Brand Management
- Business Strategy
- Marketing Strategy
- Marketing Communications
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Marketing
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